November 22, 2017

DAVE CLARK WILL HELP YOU TO BUILD AND MARKET YOUR BUSINESS!

Customer Profiling

Do you know the profile of your average customer? No, I thought not.

You should research your target audience to find out a bit more about them, their likes and dislikes.

What are their pain points?

What is their income (can they afford your products)?

What desires makes them tick?

Writing a customer profile enables you to find out:

  • Where is the best place to advertise to attract your ideal customer?
  • What is a typical advert that will attract your ideal customer?
  • What level of language should you use to create rapport?
  • What should your background story be?

These questions can all be answered by doing a little bit of research and writing a customer profile. Mutliple profiles (5 or 6) are even more useful.

A typical customer profile

Be specific when writing your customer profile, give them a name, add a photo to the profile.

  • What are their annual earnings?
  • What is the level of their education?
  • What are their interests?
  • Do they have their own business?
  • What do they want to learn about?
  • How much time do they spend online?
  • Why do they need your product?

If you target a well thought out customer profile you will achieve much greater Internet Marketing Success.

 

 

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